This Lifehacker story on Gwyneth Paltrow’s Goop Summit is a brilliant read on alternative-medicine b.s. that brings to mind a classic Saturday Night Live sketch: Theodoric of York, Medieval Barber.
Theodoric of York: Hello, Joan, Wife of Simkin the Miller. Well, how’s my little patient doing?
Joan: Not so well, I fear. We followed all your instructions – I mixed powder of staghorn, gum of arabic with sheep’s urine, and applied it in a poultice to her face.
Theodoric of York: And did you bury her up to her neck in the marsh and leave her overnight?
Joan: Oh, yes. But she still feels as listless as ever, if not more.
Theodoric of York: Well, let’s give her another bloodletting. Broom Gilda.
(Yes, the headline here is a shoutout to The Simpsons and the Be Sharps.)