Here are the things that can be supported by advertising …
Traditional TV networks, which continue to produce high-budget shows even as ratings are a small fraction of what they were.
Cable/other TV channels, which produce high-budget shows even as ratings were never that great in the first place.
PlutoTV, which must be watched by at least 10s of people. (Seriously — it’s utterly impossible to get schedules, so who watches unless they’ve simply exhausted every other possibility?)
Some YouTube channels
Terrestrial radio
Here are the things that can be supported by a mix of advertising and subscriptions …
Satellite radio
ESPN
The Wall Street Journal
The Washington Post
The New York Times
Here are the things that can be supported by subscriptions only …
Consumer Reports (phew!)
Netflix and its gazillions of original shows
Hulu’s original shows
HBO
Here are the things that no one has figured out how to support …
Newspapers
Magazines
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