Good look here at how a blogger doing a deep dive into research helped sway the British election to be a lot closer than The Sun and the Daily Mail would’ve wanted: How Newspapers Lost Their Monopoly On Influencing Voters In The 2017 General Election

Sure, I’m a little wary — I don’t want people taking Joe Schmoe blogger at the same weight as The New York Times. But if they’re doing the research, they can have the same impact as, say, John Oliver. Which is good.