We get it. The #BoycottStarWarsVII hashtag started as a joke to see how many people could be offended.

Here’s the problem: It’s not funny to pretend to be racist when there are no contextual clues telling us you’re pretending.

Let me GenX-splain something to the Millennials who are chortling about a couple of dudes getting the MSM, SJWs and possibly the KKK all in a lather: Satire is not merely pretending to be something. You need an actual joke.

Compare this to Blazing Saddles. Mel Brooks’ classic comedy is riddled with racist words. But it’s clear that the joke is on the people using them. By the end, the town of Rock Ridge has accepted Sheriff Bart. The people who are still racist are the ones getting punched and shot.

Or let’s compare this to the web, more generally. The Onion is far superior to websites that just give fake headlines. “Baltimore Preparing For Hurricane Joaquin By Adding Second Layer Of Plywood To Shuttered Small Businesses” is funny. “Katy Perry Dies Of Drug Overdose” is not.

Or let’s just make this really simple: If 4chan likes it, it’s crap.

(Oh, and congratulations — you fooled Trevor Noah. Or something. Whatever.)