A few years ago, Dilbert creator Scott Adams had a memorable exchange with actual scientists over “intelligent design.” Under normal circumstances, he might have found himself alone in the argument. But he had a blog with a loyal audience that was willing to back him up in pretty much anything. If Scott Adams said the world was flat, so be it.

Now, he has revealed that he defended himself in a controversy over insanely sexist comments by creating an anonymous alter ego that hailed him as a genius whose detractors were simply jealous of his success.

Dilbert creator’s ever-worsening P.R. crisis – Scott Adams – Salon.com.