Blogging, Tweeting, Facebooking and so forth are fast-evolving media. A few things that might stay constant:
(YouTube video embedded here to make the rest of this post a mild surprise as we scroll through. This is an old-school technique for hiding things readers may not want to see right away, such as sports scores for games they might be recording. Also, this song is Twitter-friendly because it has three words — four if you count the scream …)
1. Faster, faster, FASTER …
– Smile! You’re about to be on Facebook and Twitter!
2. A “work” blog/Twitter feed/Facebook presence is not the same as your personal blog/Twitter feed/Facebook presence.
– Not more formal, but more focused
– SEO. Not just writing for your friends
– You are not Dave Barry
– Plug your stuff (within reason)
3. The noise, the NOISE, said the Grinch …
– Self-edit or lose friends
– Use tools (RSS readers, TweetDeck, HootSuite) to filter through your feeds
– Consider more than one Twitter account
– Something that only works if you know where I am
– Explaining a link you’re sharing (and maybe using it as a trial balloon for a blog post)
6. Why do we have to this?
– Joining conversation and building goodwill
– (Related) Your sources are there, and they may say things on Twitter they won’t tell you.
– Marketing – like 24-hour talk radio plugging your site, your paper, your brand (which may outlive your paper)